Did you know that social media platforms have an average of 1.09 billion daily active users? Are you aware that people love Facebook more than ever? If so, it might be the right time for you to create a compelling Facebook ad to get the proper attention for your product/service/business. Here are 7 ways to create a compelling Facebook ad that will help you achieve all your goals.
1. Make the Most of Facebook Targeting
You need to
ensure that you use Facebook targeting to ensure that your ad reaches the right
audience. It will ensure that you woo and persuade people who actually like or
need your product/service. When you target the right audience, you will write
as though you are writing for one person and not the entire world. It will make
your ads more effective.
2. Write Multiple Ads
Gone are
the days of one size fits all. You need to make sure that you create different
ads for different target audiences. For instance, if you are target men and
women, create one ad for women and one for men.
3. Focus on the Visuals
Visuals are
a key part of an ad. So, make sure that the ad you create has a compelling
visual that goes well with the text. You have a few seconds to get the
attention of the audience. So, you need to make the most of it!
4. Start on the Right Note
You need to
make sure that the ad starts with just one intriguing line. It will ensure that
the audience stays hooked and wants to read more. We suggest you write a few
options and then pick one that you think will connect to the audience.
5. Ad Just One CTA
Many ad
creators make the mistake of adding multiple call-to-actions or CTAs to their
ads. It creates pressure on the audience and makes the ad too salesy. You
should always add just one CTA in the end to avoid those issues.
6. Keep it Short
It is also
recommended that you keep the ad concise. No one wants to read through a long
ad. people will just skip it. So, make use of fewer words more smartly.
7. Simplicity Matters
When
creating a Facebook ad, you need to ensure that you keep the language simple.
Remember, most people prefer simplicity and like it that way. So, please don't
use any words for which they need to pick up a dictionary. No one will, and
your ad might fail.
Bonus
Tip
It is also
highly recommended that you keep checking the performance of the ad from time
to time. You will get the data on ad performance easily on Facebook. Look
through it every week and replace the ads that aren't performing well. Here's
how to track the Facebook ads.
All in all,
it can be said that creating compelling ads is quite easy. If you, do it right,
it will lead to sales and improve your brand image. An ad should get the job
done and achieve the end goal to be worth it in the end.
Here are a
few Facebook Ad examples for your inspiration.
Source- https://www.wordstream.com/blog/ws/2016/06/29/best-facebook-ads