Building a brand is what many people, entities, and organizations aim at. Everyone wants to build a brand that’s memorable, easy to connect with, and gets popular quickly. If you want the same, you should know that building a brand from the ground up can be quite complicated. Here are 8 steps to build the brand identity that might help you get things going.
1.
Do Deep Research
The first step of building a brand is researching
your target audience and knowing what they like and dislike. It would help if
you also did some market research to know how the current market is doing and
your key competitors. Identify your top competitors and easy to convince
customers.
2.
Find the Focus
You need to focus your brand on what you do
best and how it will help your clients. You can also focus on how your
product/service differs (probably better) than the competitors. Don’t try to
establish your brand to be everything to everyone. Find your focus and then
expand the brand later.
3.
Pick a Business Name
You need to pick a business name in line
with what you want your brand to be. It is the first big commitment that will
impact your domain, logo, marketing, and trademark registration. There are
countless name generators online that you can use to brainstorm. Confirm the availability
of domains before you finalize the name.
4.
Choose a Slogan
Every big brand has a slogan, and you also
need one as it’s a nice asset that you can put on website headers, business
cards, social media bios, etc. Choose a slogan that’s short, catchy, and easy
to memorize. Here are some ideas.
5.
Looks Matter
After finalizing the name, you need to pick
or create the best brand design. Pick the right colors and typography, and you
will do well. Read about color psychology to decide the colors you want. Also,
look at the font options you have and pick three—one for the headings, one for
body text, and the third for the brand logo.
6.
Finalize a Logo
Create a logo that’s unique, easy to
identify, and scalable to work at all sizes. Pick a logo that can appear
anywhere, online and offline. If you want to humanize your business, consider
mascot logos. You can also consider emblem logos, Lettermark logos, icon logos,
Wordmark logos, or a combination of two or more of these.
7.
Apply Branding
Once you are done with the steps mentioned
above, the next step is to apply the branding across the business to give it a
cohesive brand story. It will represent what your business is and what it
stands for. Create your brand with values and a mission, and share your brand
story to tell customers why you started the brand.
8.
Set up an Online Branded
Product Store
To help establish a brand identity, you can
use the already existent brand popularity of Shopify. You can set up an online
branded product store and start communicating and connecting with your target
customers. It’s as simple as 1-2-3. Here’s more.
by Shruti , BNS Business News
Source:
https://www.shopify.ca/blog/how-to-build-a-brand