Yes, it’s that time of the year we all wait for. The holidays are just around the corner, and so is Christmas. As a business owner, you might consider Christmas and the holiday season as an opportunity to boost your business. When done right, this time is ideal for improving the sales numbers and connecting with your customers. To make the most of this time, you need to focus a lot on sales. Here are some useful tips on how any business can use Christmas to boost sales in 5 steps.
1.
Get Creative with
Branding
When you want to
make use of Christmas to boost sales, you need to add a touch of the famous
holiday in your branding. The simplest way to do that is to add a Christmas
theme to your online and offline presence and use it from the beginning of
December to build excitement about the holiday and convey the message that you
are celebrating. Use the Christmas theme across your email(s), website(s),
social media account(s), and any print ads you publish.
2.
Start a Christmas Promotion
Another simple
way of using Christmas to boost sales is to run a Christmas sale. Don’t be
afraid if your competitors are doing the same. Everyone does it. Just make sure
that you tell your customers how you are different (better) than the
competitors. Offer special rewards to your loyal customers like free shipping
or added discounts to retain their loyalty and get free word-of-mouth marketing
as well.
3.
Send E-Cards
Another tried
and tested method of using Christmas to boost sales is to send personalized
e-Christmas cards to all your existing and potential customers. Make sure the cards
you create are creative, eye-catching, and memorable. You can use creative
software to create the e-cards and get some free templates too. Learn about
e-card greeting services here.
4.
Consider a Holiday Video
To make a deeper
connection with your customers and, of course, to boost sales further, you
should showcase the human side of your brand with a festive video. It can
include anything from letting your customers glimpse your office space to
talking about the festive offers you have come up with or even how a product(s)
is manufactured. You can even use your phone to create the video.
5.
Organize a Christmas
Contest
When hoping to
boost your business during the holiday season by engaging the customers, you
can organize a Christmas contest. Keep money out of it and keep it something
like and fun. For instance, you can ask the customers to create a short video
of themselves using your product(s) and send it to you while picking the best
three entries as winners. You can also give consolation prizes to customers who
made an added effort but couldn’t get a top spot. Or you can give a special
discount to everyone who participated and tagged your brand on social media.
Don’t wait! It’s
time to take advantage of the holiday season and boost sales!
Also, here are
some tips
on preparing for the holiday season rush.
by Shruti , BNS Business News
Source:
https://www.fifthavenuelifestyle.com/2019/12/5-ways-to-take-advantage-of-the-christmas-season/