Are you looking for ways to boost social media engagement? Do you want more followers and likes? If so, you need to know about Instagram Live. It's a popular feature on Instagram that allows you to live-stream your videos to your followers via your Instagram stories. It can help you connect with your users, build engagement, share news and establish a brand.
Data says that 8-% of audiences would
rather watch a live stream than read a blog post, 82% would prefer it over
social media posts, and 67% who watched a live stream purchased a ticket to a
similar event when it happened again. Sounds good? Read on for some tips on how
to build interest in your service through Instagram live.
How to Go Live on Instagram?
To go live, you should follow these steps:
Ø Sign in to your account from a mobile device.
Ø Click on the Plus icon present on the homepage to begin the stream.
Ø Swipe until you get to the Instagram Live screen.
Ø Tap on the recording icon and wait.
Ø After checking your phone's internet connection, Instagram will
start the broadcast.
Ø That's it. You can get started!
Ø You can see the number of viewers on the top of the screen and instantly
see all the viewers' comments.
Ø At the bottom and on the top right of your screen, you can see
different features you can use in your live video.
How to Build Interest in Your Service
with Instagram Live?
To build interest in your service with
Instagram Live, you need to consider the following tips.
Ø Set SMART Goals
SMART goals mean goals that are specific,
measurable, attainable, relevant, and time-based. So, the goal should be
measurable, like getting 25% more viewers the next time you go live. It should
also be measurable, like getting ten new followers every week. The goal should
also be attainable and realistic, not too tough like getting 1,000 followers in
a week. Similarly, attainability means that you should make the goals
attainable. You can't expect everyone who sees the Live session to try your
service as that's not attainable. The goals you set should also have a time
limit or a deadline, like increasing followers in a month. It will work as a
motivation.
Ø Plan a Video Map
If you plan an Instagram Live session to promote
your service, you should do it the right way. Plan a video map that tells you
which sections to cover and how. Usually, the first section of the video should
discuss the service or services you offer in detail. Then you should explain
how you deliver a service and what the commitment will be from your end. After
that, you tell about the benefits of choosing your service or services. Then
you need to explain why you are better than the competition and what results
the clients can expect. Show some client testimonials to gain trust.
Ø Keep Them Engaged
Many people drop out of Instagram Live
sessions if they don't find them interesting. To avoid that, you need to keep
them engaged and build a relationship with the audience. Answer their
questions, ask your questions to know them better, and use attractive audio and
visuals to keep them entertained throughout the session.
Need more? Here's how to share the
Live session after it has ended.
Also, here’s
how to view insights on your Instagram Live Videos.
by Shruti , BNS Business News
Source:
https://blog.hootsuite.com/instagram-live-tips/