TED Talks is one of the easiest ways to promote your brand. With just a few tips, you can ensure that you do it in a hassle-free and stress-free manner. Here are the top tips on how to use TED Talks to promote your brand.
Promote the Talks Quickly
The first tip is to ensure that your TEDx
community shares the ideas worth spreading by promoting the talks you have
uploaded to YouTube.
Optimize the Views
You can optimize the views by creating creative
headlines, using wit smartly, keeping the sentences short, and writing detailed
descriptions.
Focus on the First Sentences
The first sentence should hook the viewers. It
could be a statistic, a fact, or even a question. It should intrigue the people
and make them want to check out the entire video. The more interesting it is,
the better would be the performance of your video.
Create a Nice Bio
Below the talk description, you can include a
short 4-7 sentence biography of the speaker. Tell people why they should trust
the speaker.
Get Personal
Ask everyone in your personal network to share
their opinion on the TED Talk. Request them to share their views and like,
tweet, or retweet the content. Remember not to ask people to promote every TED Talk,
just the special ones.
Use Professionals
Write to professionals like online influencers
or bloggers to look at the videos and ask them to cover them if they want.
Post Videos
Post videos on content-sharing platforms like
Reddit.com
Seek Help
Email other fans and supporters to share your
talk
Timing Matters
Mostly, people prefer to watch TED Talks at
work during lunch hours or in the evenings. They don't spend their weekends
watching TED Talks. Remember to time your promotion accordingly. Release the
talks on Mondays and Tuesdays at a time when the probability of checking out
the talk is high. If the TedTalk is related to any event or a holiday, the release
should be timed accordingly.
Try to Flip the Videos
The TED-Ed platform allows you to flip your
talks. It means that you can take any video and contextualize it with
additional resources, questions, and discussions. Using this feature is not exceedingly
difficult, and it's a creative method that allows you not just to talk about the
video. You can request other speakers to collaborate with you and promote
videos in this context.
This tool is highly preferred by teachers in the
community. So, whenever you build a lesson, you should send it to all the
educators in your circle.
Final Words
Using the tactics above to create enjoyable
content and promote it will help you promote yourself or your business brand.
Always shoot for more views to get the audience's attention and keep them
hooked with interesting content at regular intervals.
If you have not made a TedTalk video yet, then
here are 10 tips
for speaking like a Ted Talk Pro
Also, here are a few tips on how to
write a TED Talk
by Shruti , BNS Business News
Source:
https://www.ted.com/participate/organize-a-local-tedx-event/tedx-organizer-guide/branding-promotions/promote-your-talks