Businesspeople are always looking for new ways to grow their businesses. With the intense competition of today’s world and the social media frenzy, a business might get lost in the crowd. One of the most innovative things that can help a business stand apart, get noticed, and grow is writing a book. The answer to can writing a book help build your business is yes. Here we highlight the benefits of authoring a book and getting started.
1.
Better Visibility
Books can help boost brand visibility in several
ways. For instance, they can help you get plenty of media exposure, or they can
raise your profile in your niche and build more trust.
2.
Establish Authority
When you author a book in a specific niche
or on a specific topic, they help you establish authority and gain credibility
within your field.
3.
New Opportunities/
Clients
Books can also help generate new business
opportunities and get more clients as your network grows and people want to
connect with your business.
4.
Paid Speaking
Opportunities
If your book is a success, you will likely
have plenty of opportunities that allow you to become a paid speaker. You can
also establish yourself as a public speaking authority.
5.
Builds Legacy
A book can also help cement your legacy as
your knowledge or story will likely be passed from one generation to the next.
Authors might die, but their books live on.
6.
Creates an Impact
If your book is good and helpful, it can positively
impact thousands of lives. It can also motivate people to do better and succeed
in life.
7.
Enhancement of Business
Value
Business leaders who have authored books
are often considered of more value than business leaders who haven’t authored a
book. Harsh, but true.
8.
Profits Rise
If you turn out to be an excellent author,
you can use writing books not as a hobby but as a source of income. You can author
new books and build a source of revenue.
How to Write a Book?
Though authoring a book is a long and
complicated process, we have simplified it in a few simple steps. Have a look:
Ø Start with an Idea
It would help if you began with deciding
the idea behind your book. The idea should be unique and should not be
repeated. The end goal should always be to make a reader pick your book, among
many others.
Ø Pick a Title
The next step is to pick an appealing title
that helps the book to catch everyone’s eye and make them curious enough to
pick it from a shelf.
Ø Decide on Table of Contents
After you have a title nailed down, you
should brainstorm to create a table of contents.
Ø Ask Important Questions
Before you start authoring the book, you
need to ask yourself a few questions. Examples of such questions include – will
your book have photographs? Will your book be available in multiple formats?
How long would it be? etc.
Ø Set Time Aside
If you are serious about authoring a book,
set some time (preferably 1-3 hours every day) to draft the book. It would help
if you did not focus on anything else during this time.
Ø Keep Going
Once you have started authoring the book,
you should maintain the flow and not worry about small issues like typos or
grammar. Keep going till you finish the book.
Ø Get it Edited
After the book is complete, you should show
it to an editor to make sure it sounds and reads right.
Ø Seek Feedback
Seek feedback from the people you trust to
give you an honest opinion and correct the books’ content.
Ø Publish
If you are satisfied that the book is
looking good, get it published, share the news of its completion with everyone
in your network, and promote it whenever and wherever you can to ensure people
buy it!
Sources:
https://scribemedia.com/books-build-brand/#:~:text=can%20help%20you%3A-,1.,gain%20credibility%20within%20your%20field.
https://self-publishingschool.com/write-a-book-about-your-business/
https://www.forbes.com/sites/melissahouston/2021/01/05/the-3-top-benefits-of-writing-a-business-book/?sh=1251c64d4bfa
https://www.forbes.com/sites/forbesbusinesscouncil/2020/06/08/10-ways-a-book-can-help-grow-your-business/?sh=ef2530a3dc1e