Super Bowl Sunday is a big event for all football fans. It is also a pretty big event for branding and marketing experts as they can witness some really cool ads and get inspired. If you are also involved in branding and marketing, here's a bit of useful information about what to learn from Super Bowl Commercials.
1.
Connecting Humanity Will
Always Work
One of the Superbowl commercials worth
noting was Toyota's commercial about Paralympic swimmer Jessica Long. It was a
beautiful story that put the Paralympics in the spotlight and demonstrated
humanity and connection. It also advocated for inclusion and connected the
brand to a universal feeling of hope.
2.
Selling Experiences is
Smart
In 1972, Coca-Cola came up with the Hilltop
ad that is still fresh in many people's minds. It displayed diversity in the
company's customer profile. It also inserted the beverage into human experiences
of fun, joy, and togetherness.
3.
A Simple and Memorable
Phrase Works Wonders
If you are a fan of creativity, you can
learn a lot from Budweiser's "Whassup" commercial
that aired in 2002 and was simple and memorable. It kind of went viral without
social media as people used to greet each other with this phrase even in
public.
4.
Taking a Risk is Okay
Beer brand Schlitz took a huge risk, relied
on stats, and put 100 avid Michelob drinkers up to a live blind taste test. After
tasting the same, they had to choose between unmarked Schlitz and Michelob mugs.
Interestingly, 50 Michelob drinkers preferred Schlitz, and the experience ad
established Schlitz as a brewing company.
5.
Transform Your Customers'
Reality
Based on the Matrix movie series, Kia's ad,
starring Laurence Fishburne, suggested that a person can be transported to a
more exciting universe by driving a car, is also memorable. It captures the
imagination of the customers and convinces them that you can transform their
reality. They'll love it!
Mention-Worthy 2022 Superbowl Ads
·
Zendaya for Squarespace was the
almost-Euphoria crossover we all deserved.
·
Mike Myers for General Motors
made people miss Dr. Evil, badly.
·
Eugene Levy for Nissan was also
great.
·
The ad starring Colin Jost and
Scarlett Johansson for Amazon Alexa that themed around mind-reading was
adorable.
·
Chloé Zhao's directing skills
were well utilized for Budweiser as he got a satisfactory performance out of a
Clydesdale.
·
Megan advertising the world's
best snack- Flamin' Hot Cheetos was clever.
Lessons for the Future
Marketers and branding experts can learn
the following from the Super Bowl Commercials while planning ads in 2022 and
beyond.
Ø Be Innovative
You need to be innovative and focus on the
future. Bud Light featuring a cameo of an NFT in its Super Bowl ad is a notable
example of that.
Ø Be Funny
As COVID-19 is waning, now is the right
time to add a little humor to the ads and make them more appealing.
Ø Focus on Wellness
Ads that focus on overall health,
well-being, and wellness will catch the audience's attention.
Ø Prioritize Diversity
Featuring a diverse cast is essential for
brands that promote and back diversity.
Ø Seek Gender-Balanced Participation
More women actors, performers, and
directors should be included in the ad-making process.
Sources:
https://www.forbes.com/sites/theyec/2022/02/11/eight-lessons-entrepreneurs-can-learn-from-super-bowl-commercials-of-years-past/?sh=1f14fee12633
https://www.vogue.com/article/best-super-bowl-commercials-of-2022
https://www.marketplace.org/2022/02/11/everything-you-need-to-know-about-this-years-super-bowl-ads/