Social media is a tool we are all aware of. But with time, the need for social media has changed for businesses. Now, every business needs to be Instagrammable or Instagram-worthy to catch the attention of new customers and retain the existing ones. Read on to find the answer to the important question- is being instagrammable now a cost of doing business.
Expert Speaks
Heather Thomson, executive director of the
University of Albert's School of Retailing, said, "We have this global
market at our fingertips, literally. And so, as consumers, we are just going to
be spoiled by all this choice. [For businesses], esthetics are not a nice to
have, they are a cost of staying in the game now."
She also said that consumers are picky
about where they spend their time and money. So, having an esthetically
pleasing social media page could be essential for businesses to get an edge
over their competitors, especially businesses that target younger, more
tech-savvy consumers.
Thomson stated, "They are wanting to
connect in an organic and authentic way, and Instagram is a huge part of that."
She added that more people would post pictures online and promote businesses if
a space is photogenic. She stated, "All of a sudden, people are doing your
own marketing for you for free. And we're seeing this with murals in back
alleys, we're seeing this with restaurants."
Being honest, Thomson stated that a
business can sell a great product or experience today, but without an online
presence, customers will move on to the next, prettier place.
What is Being Instagrammable?
If you haven't been social media savvy in
the last few years, you might ask what it means to be Instagrammable? According
to the urban dictionary and Gen Z, a place or an image is Instagrammable if it is
worthy of uploading on Instagram. This evaluation is subjective, driven by
social convention, like other trends.
UGC Matters
Being Instagrammable is important for
businesses because it helps increase user-generated content like photos,
reviews, shares, likes, tweets, and comments. Here are a few reasons why
organizations should care about UGC.
Ø Build Trust
UGC helps people to know that your business
is trustworthy and authentic. In fact, it is considered more authentic than the
content created by organizations themselves.
Ø Better Engagement
UGC helps boost a brand's engagement with
the audience. Better engagement can lead to better traffic to the website and
an increase in customers.
Ø It's Cost-Effective
Yes, making your business and business
establishment instagrammable will cost you. But it's a cost-effective marketing
method that can be as cheap as traditional marketing methods. You just have to
focus on aesthetics and ensure everyone knows how Instagrammable you are.
Ø Access to Data
Being instagrammable will also help you access
a large amount of useful data. You can use this data to know your customers and
their tastes and preferences in a better manner. Read more about UGC here.
Don't wait. Make your business Insta-worthy
today!
Sources:
https://www.cbc.ca/news/canada/edmonton/instagrammable-businesses-edmonton-1.6491460
https://cgivladi.in/why-being-instagrammable-is-becoming-the-cost-of-doing-business-to-get-ahead/?doing_wp_cron=1655732427.3714361190795898437500
https://blog.convious.com/are-you-instagrammable