The marketing industry is highly susceptible to change and evolving constantly. If you miss out on one or more new trends, you might be left behind and lose the competitive advantage. You might also miss out on leads and the opportunities to attract new business that generates revenue. To help you keep up, we have created a list of the top 8 tech trends that will influence your marketing in recent times.
1.
Create Authentic Long-Form
Content
Authentic long-form
content is a key tool needed by all organizations. Quality content with lengths
between 1,000 to 7,500 words will be in demand. Share content about topics that
concern your target audience and spread it across different mediums like blogs,
articles, video content, audio content, and more to keep the target audience
engaged and hungry for more.
2.
Use Chatbots
AI-powered
chatbots are a good investment as they can be used for customer support and to
gather, analyze and provide actionable data that can be utilized to enhance
customer experience. Chatbots can also do multitasking and work 24*7. Customers
also like them as they provide instant responses.
3.
Consider Voice
Search
Even little kids
use the voice search feature on smartphones and other devices to get the needed
content. So, organizations must ensure that their target audience can find
their website or content marketing materials via voice search.
4.
Give Importance to Data
Analytics
Marketers need
to learn how to use the data they collect smartly. So, they need to invest in
data analytics. Start by collecting only relevant data and use valuable
information about customer behavior and their intention to enhance future
marketing campaigns.
5.
Choose Social Media
Marketing
Social media
platforms like Facebook, Instagram, and LinkedIn will be as popular as ever in
the near future. Video content and live streaming will continue to get popular.
Brands should focus more on effective brand storytelling, creativity,
connecting with followers, and remaining on top of ever-changing industry
trends.
6.
SEO and Keywords
Still Need Attention
Companies still
need to pay attention to SEO and keywords to get ranked by Google and other
search engines. Focus on authoritative and mobile-friendly content that is SEO-friendly.
The SEO instrument can access interactivity, loading speed, HTTPS security,
visual stability, and many other metrics.
7.
Trust Push Notifications
The brands still
do and will continue to rust push notifications to keep the customers engaged.
Though they can be a part of your marketing strategy, you need to ensure that
you don’t overdo it and keep control over the number of such messages you send
to each customer. If you annoy the customers with too many messages, they might
simply block you.
8.
Oversee Integration of
Wearable Tech
It is also
essential for marketers to ensure they target the audience that prefers
wearable tech. Smartwatches are a key example. In the future, wearable tech
might also become a major ranking factor, and website managers may need to
optimize their platforms for smartwatches and other wearable devices to get a
higher ranking. So, you better start preparing for the future right now.
Sources:
https://www.businessnewsdaily.com/8564-future-of-marketing.html
https://www.techmagic.co/blog/top-marketing-technology-trends-in-2020-techmagic/
https://careerdesignlab.sps.columbia.edu/blog/2022/04/12/10-tech-trends-that-will-influence-your-marketing/