CNBCTV18.com, one of the most renowned digital business news platforms, has refurbished its website and news offering. It has added simple navigation and has also improved its front-end appearance to ensure better news consumption. To offer a better user experience, the channel has combined news, information, and entertainment, to provide a quick global overview to its audience.
One of the key additions to the channel’s
digital offerings is the addition of Web Stories that provide short updates
regarding the latest trending stories. This allows users to enjoy an innovative
visual experience so that news consumption is possible via a few clicks on
their device screens.
CNBCTV18.com has also launched Minis, which is
a segment of sharp and crisp explanatory coverage of news for digital readers
who prefer to be on the go. Minis, the short-form option, enables the busy
audience to consume news faster.
The integrated digital assets are extensions of
CNBCTV18.com’s TV channel. The channel is also making news consumption entertaining
with an editorially run Quizzes section that is meant for inquisitive users on
the platform.
A sidebar across the whole website can be seen
on desktop and mobile feeds. It helps ensure easy quizzes and gamified news
consumption in an engaging and interactive format.
CNBC will also expand its live TV streams.
CNBCTV18.com will stream the Hindi channel CNBC Awaaz and the Gujarati channel
CNBC Bajar in addition to CNBC English.
Talking about the changes, Smriti Mehra, CEO of
Business News, Network18 Media, and Investments, said, “CNBC-TV18 has been the
preferred destination for its advertisers to reach the premium audience segment
through the years. To further build some exclusivity for its premium
advertisers, the channel seeks to take a significant increase in its operating
rates to service its clients better. CNBC-TV18 is committed to provide the best
value, unmatched service, and visibility to its stakeholders, combined with
innovative business solutions and premium on-air real estate.
She added, “While we incessantly strive to
deliver newer and more engaging formats of content and content delivery, the
statistics shared by BARC only encourage us further to offer greater value to
our viewers and all relevant stakeholders. It gives us immense motivation to
continue refining and revolutionizing content creation, curation, and
presentation of English business news, with the best of journalistic minds,
talent, and insights. Setting new benchmarks week-on-week, CNBC-TV18 will
strive to continue its market domination through superior content and
maximizing the relevance of finance and business news for all its viewers.”
CNBC-TV18 has been a preference for the biggest
market experts, business leaders, industry movers and shakers, and influential
global voices. They all prefer it to express their views. When businesses plan
to expand, scale up or launch their IPOs, they often prefer to choose CNBC-TV18
over other platforms.
The channel also holds an edge in the industry
thanks to its comprehensive reporting. It is also well-known for offering a cutting-edge
analysis of not just domestic and global business but also of finance, economy,
entrepreneurship, and policy news. Over the last two years, the channel has diversified
its content offerings portfolio. There is now a higher focus on specialized
subjects such as Mental Health, Sustainability, ESG, CSR, Employee well-being,
etc.
Sources:
https://bestmediainfo.com/2022/8/digital-news-platform-cnbctv18-launches-new-interactive-features-for-onthego-audience
https://www.adgully.com/cnbctv18-com-launches-interactive-features-for-its-on-the-go-audience-121630.html
http://businessnewsthisweek.com/business/cnbc-tv18-cements-its-leadership-announces-50-hike-in-advertising-rates/