Grade 1/2 National Youth Entrepreneurship Challenge Winner - Luca’s Fizzy Bubbles
Luca, a young entrepreneur from Mensa, has revolutionized the way we enjoy fizzy drinks with his innovative business, Fizzy Bubbles. At just eight years old, Luca has identified a common problem faced by soda stream users - the inconvenience of empty CO2 canisters. His solution is both simple and ingenious: a CO2 canister refilling service.
The Problem and Solution Lucas’ business model is straightforward and effective. Customers simply text Lucas’ mom, and Lucas picks up, refills, and returns the canisters, all for a competitive price. His initial investment, borrowed from his dad, has already begun to pay off, with Lucas making a substantial profit per refill.
Unique Selling Points What sets Fizzy Bubbles apart is Lucas’ commitment to sustainability. By refilling canisters, Lucas not only provides a convenient service but also reduces waste, contributing to a greener planet. His marketing strategy includes leveraging social media and local community boards to reach his target audience, ensuring that his business continues to grow.
Market Research and Financials Lucas’ customers are primarily soda stream users who need a convenient and cost-effective solution for their empty CO2 canisters. His business has minimal overhead costs, making it highly profitable. With a cost of $3.75 per refill and a selling price of $15, Lucas makes a profit of $12.50 per canister. His thorough market research and financial planning have set him up for continued success.
Marketing Strategy Lucas plans to market Fizzy Bubbles through Facebook Marketplace, community bulletin boards, and word-of-mouth referrals. By engaging with his local community and offering a valuable service, Lucas aims to expand his customer base and increase his business’s reach.
Judge Feedback Avi Zur commented on Lucas' presentation, saying, "I absolutely love your enthusiasm and your passion for the environment." Nika Sanguellini praised Lucas' creativity, "That was an amazing presentation. You could tell that you were really passionate about this product." Jennifer Donovan added, "Your enthusiasm had me wanting to buy probably 20 of those."
Conclusion Lucas’ Fizzy Bubbles is a prime example of how a young entrepreneur can identify a common problem and create a sustainable solution. His innovative approach, combined with a strong business model and marketing strategy, has earned him the top spot in the Grade 1/2 category. Lucas’ dedication to sustainability and customer satisfaction ensures a bright future for Fizzy Bubbles.